I love creating brands and experiences that encourage emotional connection, delight through design and enhance 
engagement and human interaction. I am passionate about working with brands with heart, a strong sense purpose and a mission to bring products and services that play a part in creating a better world.

Empathise, Define & Ideate
I see the big picture and play in the space between business strategy and creativity. With over 15 years experience in the design industry in the UK, Ireland, The Middle East and Asia I have a holistic approach towards design and branding. I have worked across both agency and consulting models and gained a significant understanding of what it takes to create business value through design.
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Skills & Strengths
I am a brand builder and experienced designer, strong in art direction and creative conception. A people's person.
 I help companies with various design challenges from ideation to delivery or creative materials that enhance their business, working in collaboration with business strategists, consultants, and creative specialists such as producers, photographers and illustrators to produce meaningful work and bring ideas to life. I help stakeholders gain a better understanding of the value that creative investment can achieve. An idealist, I strive to create a better world through design, seeking beauty in the ordinary and helping people is something that I feel is innate. I have a desire to cultivate strong, passionate and driven design teams. I place a lot of weight and importance on development and mentoring of young talent. My belief is that there is more value in listening than talking. If you are looking for a person with an ego, then it isn't me.

In my role as Creative Lead at PwC’s Experience Centre Hong Kong, I led the regional creative team, facilitated design thinking workshops, and collaborated with PwC’s business consultants to develop creative customer centric solutions for our Asia Pacific clients. I have had the privilege to work on design and communications from startups - to large corporate clients and am passionate about working with purpose driven founders and brands.







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