HKR7’s Event Branding

Brand identity refresh for Hong Kong Rugby Sevens Tournament. By modernising the graphic expression within the logo and breathing new life into the tournament through a series of colourful, exciting, visually engaging campaigns our aim was to communicate the unique essence of this iconic event. The Hong Kong Rugby Sevens, tournament campaign creation and implementation across ATL and BTL channels for three consecutive years. Including the HK7's strap line; "Where The World Comes to Play."

View Project

Back to Projects