LIDL - Entry in to China

Part of the PwC key delivery team for LIDLs entry into China. Design director for brand localisation strategy, persona and customer journey mapping and brand implementation across key touchpoints. Creation of chinese identity and brand playbook for China, as well as creative lead for the origination and development of a new brand mascot 'family', to be used across digital touch points and throughout the launch campaign. Creative marketing platform, including content messaging by brand experiences & touchpoints. Creation of mascot strategy, design & development. Designed for multi-channel usage

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