Just like for-profit companies, charities need the impact of a brand to help them connect with their audience on a deeper level. Iraqi Children Foundation realised a refresh of their identity was critical for their growth and impact. Through key stakeholder interviews and alignment workshops, we crystalised ICF's values, purpose, vision, mission and roadmap for the organisation. Evolving the brand identity has helped the organisation express its professionalism, passion and mission, giving them the tools they need to communicate more confidently, enabling them to serve the children of Iraq as best they can.
It has been evident that the refresh to the brand has actively improved the number of followers, engagements and critical donations for the non-profit organisation since its implementation. Creating a brand that can drive the future of ICF together. If you would like to find out more or to donate please visit www.iraqichildren.org
